We Believe In Betterment

With transparency as our hallmark ,we challenge the conventions of clean beauty to create something radically new, through safe, potent formulas that protect and revive your skin.

  • Your soul is beautiful, too.


    Mica, BHT, GMO, & Gluten Free.

  • 100% Pure’s natural lipsticks

    They help keep your lips soft and moisturized and are colored with vibrant pigments

  • For All Skin Types

    Our Lipstick flaunts luscious, silky smooth coverage and give you bold, gorgeous lips

  • Cruelty- Free & Vegan

  • Sustainable Packaging

  • 2% To Charitable Organizations

  • Plant Based Green Business

  • Women Owned Business

  • Clean Beauty

  • 2% For Women & Children

  • New York, Florida & Colorado